Posts

Showing posts from January, 2021

Are Food Labels Really Needed?

  A huge part of product branding involves what information your products show and how they look. When you look at any product, most of its information is present on what we call a Label and the process of producing and applying labels is called Labelling. Labeling plays a key role in branding to validate product rapport. Labels are stips or laminated paper on which information regarding the product is printed and gives the brand valuable recognition. Labels make it easy for customers to identify and choose a specific product according to their preference. Basically, labels make it easier for a brand’s product to stand out. Labels cannot be just manufactured and used by a brand, labels must adhere to the Food and Drug Administration(FDA) which ensures that labels of packaged food items must contain nutritional labeling. There are other certifications and legal obligations that labels have to pass in order to come into the market. Functions of Labels: Gives Information About The Product

E-Commerce and Effective Packaging

The e-commerce industry came around the 90s and has been catering to people’s requirements for shopping a variety of things online. This completely new way of shopping online is very different from how people shop traditionally. One major difference is the packaging and shipping of your product. Traditionally, you would get your product packed in a paper bag or a handbag and then carry it. But with e-commerce, your product has to be packed safely and covers a long distance to be delivered to you. Online business owners have to make sure that their products reach safely and still look good when the delivery reaches the customer covering a rough journey from the manufacturer to the customer. So how can you have effective packaging manufacturing solutions as a business owner to make sure your customers are satisfied and products are safe? -        Making Your Packaging Flexible As you know that your products would be shipped in container boxes, rigid packaging may not be the bes