Are Food Labels Really Needed?

 A huge part of product branding involves what information your products show and how they look. When you look at any product, most of its information is present on what we call a Label and the process of producing and applying labels is called Labelling. Labeling plays a key role in branding to validate product rapport. Labels are stips or laminated paper on which information regarding the product is printed and gives the brand valuable recognition. Labels make it easy for customers to identify and choose a specific product according to their preference. Basically, labels make it easier for a brand’s product to stand out.

Labels cannot be just manufactured and used by a brand, labels must adhere to the Food and Drug Administration(FDA) which ensures that labels of packaged food items must contain nutritional labeling. There are other certifications and legal obligations that labels have to pass in order to come into the market.

Functions of Labels:

  1. Gives Information About The Product: A label must define the product and its content. The label should also have directions to use the product and care to be taken while using the product.
  2. Identification of Product: Labels should have the brand name, the category, flavor, and other valuable information about the product which the consumer can see and choose their preferred product.
  3. Production Dates and Batch: The product label should have a batch number, line number, packaging information like date of production, and more. The label should also have an expiry date which tells when the product could be used.
  4. Other Promotional Information: Some labels also have promotional information about the sale, discounts, and gives the consumer a reason to purchase the product.

Significance of Labelling:

  1. As said earlier, labels appeal to the costumes and attract their attention. It gives an edge over other products to be sold based on visual appearance.
  2. Labeling enhances the sale of the product and it can take a brand to another level based upon its feel and look. A good label means better sales and better sales promote the success of the business.

Applications of Labelling:

There are many applications of labeling, most of the labels are used in Food, Health and Beauty, Household Goods, and Hardware Industries.

-       Food: Labels are printed in accordance with FDA guidelines

-       Hardware: Rough and durable labels used in the hardware industry give valuable information.

-       Health and Beauty: Labels that are elegant and enhance the look of these products. Labels should be printed in such a way that they do not fade off.

-       Household Goods:  The label must be durable enough which could withstand moisture, chemicals, wear, and tear.

 

Consider Label Mart for all your labeling needs. Label Mart provides labeling solutions for a variety of markets like pressuresensitive labels, custom printed food labels, and warehouse labels. We can create custom printed labels for various uses like for products, sales coupons, and other promotions. Our labels are versatile enough and could be made from paper, polyester, vinyl, PET, and more. We are driven to provide our clients with the best quality labels which would enhance your brand’s success.

Comments

  1. Shabana SheikhSeptember 28, 2021 at 5:13 AM

    Hello, this weekend is good for me, since this time i am reading this enormous informative article here at my home. Labels for jars and bottles

    ReplyDelete

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