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Showing posts from April, 2022

Different Types of Product Labeling

Labeling is an element of branding and allows product identification. Labeling is a process of displaying all the information on the packaging material or on the product itself. It is the printed information that is attached to the product for recognition, captures the attention of the shoppers and provides detailed information about the product. While labeling the product, a business has to follow all the guidelines and adhere to all the legal requirements like ingredients, nutritional and safety information mentioned under the state or local law. Few labels include symbols that display product certifications, trademarks or proof of purchase. Using catchy words may cause strolling customers to stop and evaluate the product. The label is possibly the first thing new customers would see and hence will offer their first impression of the product. Here, we will discuss different types of product labels that you can incorporate in your product branding. 1.     Dry Peel Labels - If you

Rigid Packaging vs Flexible Packaging

When it comes to choosing the packaging for your products, you have a lot of options. There are two types of packaging widely used in the industry by various retailers. But what exactly are the differences between these types of packaging materials? Some of the main differences include environmental impact, sustainability, cost and other multiple items of consideration. There are plenty of applications where flexible packaging is the prime choice of the two. Here, we will discuss the major differences between flexible and rigid packaging and help you understand which is a better choice for your specific packaging needs. Flexible Packaging In recent times, many big businesses are opting for flexible packaging for their products rather than rigid containers or packaging. Cosmetics and various food products have shifted from plastic or glass bottles or tubs to squeeze pouches. Flexible packaging supplies have taken the global  packaging manufacturing   market by storm over the l