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Showing posts from July, 2022

How to Choose a Quality Thermal Printer?

There is a wide range of thermal label printers on the market and they all seem to do exactly the same thing. However, the search for a quality label printer is not so simple. Believe it or not, all thermal label printers are not created using similar technology. It’s not easy to find what is right for you and what is not. Label printers are rising in both use and value within industrial work environments. These label printers are capable of producing easy-to-use labels that adhere to almost any type of surface to help spread awareness regarding safety & hazards. There are various differences between thermal label printers that can either benefit or obstruct label printing endeavors. In order to find a thermal label printer that will deliver all the needed benefits, we have created a list of the top qualities of a printer. 1.      Printing capability over Industrial Strength Vinyl Tape:  Every printer is slightly different from the other; however, a quality thermal printer should b

How Product Packaging Affects your Marketing Strategy?

  Product packaging plays a more crucial role in consumer decisions than you might think. A product’s packaging communicates several things, from what the product can do for your customers to your company’s values and mission. Many businesses would argue that the packaging is as important as the product itself because it’s a crucial marketing and communication tool for them. Product packaging is an important marketing tool and it adds to the consumer’s experience and can be the thing that convinces them to buy that particular product. Here we have listed a few ways in which product packaging is important to your marketing strategy. 1. Function At the lowest level, the packaging holds the product and protects it from damage. Always remember to think about the structural design of the packaging and the durability of the material you are using. You need to ensure it will protect the goods and stay intact throughout their journey until they are finally opened.  2. Promotion Produ