Different Types of Product Labeling

Labeling is an element of branding and allows product identification. Labeling is a process of displaying all the information on the packaging material or on the product itself. It is the printed information that is attached to the product for recognition, captures the attention of the shoppers and provides detailed information about the product. While labeling the product, a business has to follow all the guidelines and adhere to all the legal requirements like ingredients, nutritional and safety information mentioned under the state or local law. Few labels include symbols that display product certifications, trademarks or proof of purchase. Using catchy words may cause strolling customers to stop and evaluate the product. The label is possibly the first thing new customers would see and hence will offer their first impression of the product.

Here, we will discuss different types of product labels that you can incorporate in your product branding.

1.    Dry Peel Labels- If you are looking for an affordable option for labeling, dry peel labels should be your go-to option. Dry peel labels are designed to be removed from the packaging without leaving any residue or tearing. The binding adhesive allows them to be temporarily attached and removed from the packaging as needed. They provide a clean, simple marketing option for any industry and product.

 

2.    Thermal Labels- Thermal labels are ideal solution for printing information on demand such as barcodes, ingredients and dates. There are two methods to consider, each with its own advantages; direct thermal and thermal transfer. Direct thermal labels are used in shipping, warehouse & dispatch labels whereas lab labels & warehouse shelf labels are suitable examples of thermal transfer labels.

3.    Shrink Labels- Shrink labels are imprinted on a polymer plastic film that folds over and is shrunk by being heated until it tightens around the product container, regardless of its shape. These are an ideal combination of unique container shapes with high-grade graphics. This process is frequently used for bottled beverages and unusually shaped products.

A quality product packaging label requires expert guidance when it comes to designing & manufacturing. If you are in a dilemma about what labels will be appropriate for your product, Label Arts has every solution for your labeling needs.


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