How Flexible Packaging is Changing the Face of the Packaging Sector

The flexible packaging movement is proving to be highly fluid and bringing about a distinct, industry-wide transformation. Flexible packaging trends seem to be bending toward the consumer, with a major focus on the areas of sustainability, convenience and e-commerce. As brands remain hyper-focused on consumer preferences, packaging technologies are moving in the same direction. The packaging industry is made up of a wide range of marketers, brand managers, designers, engineers, and technologists who are responsible to react to trends and finding enhanced and more cost-effective ways to present goods.

Discover what impact it has on the public and environment and how these shifts can impact your brand.

 Environmental Credentials & Reduced Costs:

Representing a shift from rigid packaging and typically taking the shape of a bag, pouch, liner or overwrap, flexible packaging is defined as any package or any part of a package whose shape & size can be readily changed. Flexible packaging is popular with millennials because of its environmental credentials, as it requires fewer resources and energy to produce than its counterparts. Plastic packaging manufacturing provides a significant reduction in packaging costs, materials used and transport costs as well as certain performance advantages over rigid packaging. It takes up less space when empty than rigid packaging and can also be constructed on the spot from roll materials at the filling location, thereby minimizing transportation of ready-formed empty packaging.

 Demand Among Consumers:

A key target market for the packaging sector is the millennials - that are people born between 1981 and 2001 who are coming into adulthood in the 21st century. This new breed of customers demands different things from their packaging than the generations before them – two key factors being sustainability and convenience. It appears that flexible packaging is not just popular with the environmentally aware generations, old and senior customers like the lighter packs and easy openings while it also appeals to small households who prefer re-sealable packaging or single-use containers.

 If you need to equip yourself with expert insights and tips on selecting the best types of protective packaging for your products, Field Packaging Solutions, one of the leading flexible packaging companies can offer you a suite of packaging solutions as per your requirement.

 

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