All About Flexible Packaging Solutions

 

Flexible packaging is a type of packaging through the use of non-rigid materials, which is a highly economical and customizable option. It is a relatively new means of packaging introduced in the market and has grown popular due to its high efficiency and cost-effective nature. The flexible packaging method uses a variety of flexible materials, including foil, plastic and paper to create pouches, bags, mailers and other pliable product containers. These packages are particularly useful in industries that require versatile packagings, such as the food & beverage, personal care and pharmaceutical industries.

 

Benefits of Flexible Packaging

Enhanced Production Efficiency

Flexible packaging uses less base material than traditional rigid packaging, and the easy formability of flexible materials decreases production time and reduces energy consumption, making it a viable choice for packaging.

Sustainability

Flexible packaging requires less energy and resources than rigid packaging resulting in it being a sustainable variant. In addition, flexible packaging materials are designed frequently so that they can be easily reused and recycled.

Customization and Innovation in Design

Flexible packaging materials allow creativity in their designs and visible packaging shapes. With a variety of colors, designs and fonts, flexible packaging ensures conspicuous and striking packaging for superior marketing value.

Enhanced Product Life

Another benefit of flexible packaging is that it protects products from moisture, UV rays, mold, dust and other environmental contaminants that can negatively affect the product, thereby maintaining its quality and extending its shelf life. 

User-Friendly Packaging

Flexible packaging is less bulky and lighter than traditional options, so it makes it easier for customers to buy, ship and store products.

Simplified Transportation and Handling

Shipping and handling costs are highly reduced as this method is lighter and takes up less space than its counterparts.

Types of Flexible Packaging

Flexible packaging is available in a variety of materials, shapes & sizes, and is typically produced in either formed or unformed designs. Formed designs are pre-shaped with the option of filling and sealing the product in-house, while unformed products typically come on a rolling stock that is sent to co-packers for forming and filling. The materials used in flexible packaging are easy to convert and combine into innovative and customizable styles such as:

1.      Sample Pouches: Sample pouches are small packets made of film or foil that get heat-sealed. They are typically pre-formed for easy in-house filling and sealing, resulting in a time-saving process.

2.      Printed Pouches: As the name suggests, printed pouches are similar to sample pouches except they have the product and brand information printed for marketing purposes.

3.      Sachets: Sachets are small flat packets made of layered flexible packaging material. They are widely used for single-use pharmaceutical and personal care products such as shampoos and powdered medicines etc. These are great for trade fairs and shows where you want to distribute samples to potential consumers.

4.      Printed Roll Stock: Printed roll stock consists of unformed pouch material with product information already pre-printed on it. These roll stock get sent to a co-packer to get formed, filled and sealed.

5.      Stock Bags: Stock bags are plain, blank-formed bags or pouches. These can be used as blank bags/pouches or you can put a label on them in order to promote your brand.

With so many advantages and properties of flexible packaging, one must think of incorporating it into their business. If you are looking out to use flexible packaging for your brand, Field Packaging Solutions, one of the prominent private packaging companies can offer you an all-around packaging solution for your brand. They will be able to help you choose the appropriate flexible packaging for your packaging applications and packaging line.

 

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