Tips on Color Correctness in Packaging Manufacturing Companies

 The packaging industry has been evolving to meet the changing requirements of businesses. From the basic purpose of protecting the contents to playing a key role in packaged advertisements, it is an important marketing tool. With a growing number of brands stepping into the world of e-commerce, packaging firms are constantly expanding and improving the technologies used for developing packaging.

This article highlights easy-to-follow tips on achieving color correctness in packaging. For brands, product packaging is crucial therefore, it is essential to choose the right color scheme.

Colors are the heart and soul of any packaging design- which is why brands should pay attention to color matching. It plays a key role in bringing the design to life. Any mismatch or difference can lead to delay and panic.

What is Color Matching?

Color matching is a great way to make sure that the color on the packaging design is clear, visible on screen and looks exactly the same when printed on the final product. This means color matching helps maintain color accuracy when it comes to saturation, hue and brightness.

How to get your print packaging colors right?

Listed below are some of the essential tips that packaging manufacturing brands should consider:

Design using appropriate color space: To get desired results, you must choose the right color space from the beginning. You may have to explore the complete color profile on the system-such as sRGB, install the most appropriate option for your projects such as CMYK or Adobe RGB, and more.

Rely on Proofing Tools: Before you spend money and time printing the hard proof of the design, it is advised to go for soft proofing. Many prefer using an electronic-screen soft proof as they help understand what the design and color will look like post-printing phase and if they are going on the right track.

Don’t Overlook Physical Print Proofs: Upon checking and understanding the artwork, get a digitally printed physical proof of the design. While it appears a little unnecessary, it is the hard-printed proof that puts the spotlight on the problem or affected areas and often highlights the foretelling inconsistencies. When you know the problems, you can deliver accurate designs.

Discuss Your Expectations: It’s advised to share your expectations with your printer as they will tackle large runs, difficult reprints and tricky printing jobs. Share the reference prints, color matching samples and color mixing references; this will help maintain color accuracy for the final product.

Ask Cylinder Proofs: Most consumers as well as printers rely on cylinder proofs for approvals since they provide the right colors up to an extent. However, when we talk about cylinder proof, it comes with endless options. The cylinder manufacturers use the same film and inks to match the proof to avoid any deviation. Proofing is done with the viscosity inks- however, when it comes to printing, viscosity is lower which produces variations between the actual print run and the proof.

Choose Color Library: If you have a special or rare color profile in the vision for your packaging, consider working with a quality color library such as CMYK or Pantone. They usually release new and unique colors every month and have access to a gamut of colors that you can choose from. When you have the color library in hand, maintaining color accuracy will no longer be challenging.

With that, we’ve covered all the ways to ensure color correctness. Consult the expert at the best private packaging companies for accurate colors. A little planning and paying attention to the details goes a long way when it comes to completing a printing project. Make sure that you get the printed colors right and are in sync with the desired results.