3 Ways to Start Sustainable Flexible Packaging

Pouch packaging trends are changing with modern technologies in the marketplace. Anyone seeking aesthetic packaging design today must know all the types of pouch packaging available. We have all heard about major amounts of waste that are being created and how discarded plastic containers or bottles are affecting the nature around us. 

Flexible pouch packaging is an ideal choice for liquids, dry foods and accessories that can bring a strong visual impact on customers. Packaging usually is available in endless options and provides space efficiency for stacking. The pouches, nowadays, are available with a handle, zipper, spout and even a notch on top. Consult the best packaging manufacturing company to get bespoke eco-friendly flexible packaging solutions. This is why packaging manufacturers nowadays are under pressure to innovate and find ways to construct unique sustainable packaging solutions. 

Doing so not only makes a great impression on your consumers but also puts the brand on customers’ shop lists. Imagine your brand going the extra mile to tick off extra requirements of your customer’s evolving base. More and more people will love the fact their favorite brand switched to sustainable packaging. 

Listed are the three great ways for your business to commence sustainable flexible packaging solutions:

Plant-Based Solutions

This should not come as a surprise; the easiest way to follow eco-friendly practices for your brand is by including plant-based packaging. This includes paper boxes, soy-based inks, and post-consumer content instead of using plastic or virgin materials. Using cardboard is the first step toward recycling practices. If you need to use plastic, try using bio-plastic or biodegradable plastic. While bio plastics are not exactly affordable, the price will go down with more and more brands demanding the need for the material.

Skip the Laminations

Even with paper-based packaging, you will find that they aren’t 100% biodegradable. Since most of the packaging uses lamination as the top layer, applying a clear plastic film to print or packaging protects the content while boosting the look. The plastic layer is absolutely not environmentally friendly; however, you can choose varnishes. Varnish is transparent ink that is thinly applied to packaging to protect while enhancing the look. You can find other options and those are weather-proof or stick solutions. They are biodegradable laminated prints and can be expensive.

Opt for Versatile Style

If you have a plan of switching to plant-based or environment-friendly packaging, you can step further and make your product packaging reusable. This makes sure that customers don’t simply dispose of the packaging once they use the product. With more and more millennials demanding sustainable products, major brands created a packaging concept that encourages people to recycle and use reusable material instead of the ones that can only be used once.

ECO-FRIENDLY ASPECTS FLEXIBLE PACKAGING COMPANIES SHOULD CONSIDER

Packaging, nowadays, is printed with information mandatory by law and the symbols used have increased. People are making most of their purchasing decisions based on the brand’s packaging choice. Prefer selling your products with a sustainability message that is understandable, easy to notice, and clear. When it comes to packaging design, sustainability should be communicated with rough paper designs with green designs and other earth tones and eco-symbols. With the numerous sustainable options increasing brands need to think about interesting ways to stand out and communicate their sustainable values. Finally, the essential thing for the brand to communicate on the packaging is recycling and that they are environment-conscious.

Now that we have covered major three ways to stir sustainable packaging for your products, consult the best and trusted flexible packaging companies and get started. 

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