3 Ways to Start Sustainable Flexible Packaging
Pouch packaging trends are changing with modern
technologies in the marketplace. Anyone seeking aesthetic packaging design
today must know all the types of pouch packaging available. We have all heard
about major amounts of waste that are being created and how discarded plastic
containers or bottles are affecting the nature around us.
Flexible pouch packaging is an ideal choice for
liquids, dry foods and accessories that can bring a strong visual impact on
customers. Packaging usually is available in endless options and provides space
efficiency for stacking. The pouches, nowadays, are available with a handle,
zipper, spout and even a notch on top. Consult the best packaging manufacturing
company to get bespoke eco-friendly flexible packaging solutions. This is why
packaging manufacturers nowadays are under pressure to innovate and find ways
to construct unique sustainable packaging solutions.
Doing so not only makes a great impression on your
consumers but also puts the brand on customers’ shop lists. Imagine your brand
going the extra mile to tick off extra requirements of your customer’s evolving
base. More and more people will love the fact their favorite brand switched to
sustainable packaging.
Listed are the three great ways for your business
to commence sustainable flexible packaging solutions:
Plant-Based Solutions
This should not come as a surprise; the easiest way
to follow eco-friendly practices for your brand is by including plant-based
packaging. This includes paper boxes, soy-based inks, and post-consumer content
instead of using plastic or virgin materials. Using cardboard is the first step
toward recycling practices. If you need to use plastic, try using bio-plastic
or biodegradable plastic. While bio plastics are not exactly affordable, the
price will go down with more and more brands demanding the need for the
material.
Skip the Laminations
Even with paper-based packaging, you will find that
they aren’t 100% biodegradable. Since most of the packaging uses lamination as
the top layer, applying a clear plastic film to print or packaging protects the
content while boosting the look. The plastic layer is absolutely not
environmentally friendly; however, you can choose varnishes. Varnish is
transparent ink that is thinly applied to packaging to protect while enhancing
the look. You can find other options and those are weather-proof or stick
solutions. They are biodegradable laminated prints and can be expensive.
Opt for Versatile Style
If you have a plan of switching to plant-based or
environment-friendly packaging, you can step further and make your product
packaging reusable. This makes sure that customers don’t simply dispose of the
packaging once they use the product. With more and more millennials demanding
sustainable products, major brands created a packaging concept that encourages
people to recycle and use reusable material instead of the ones that can only
be used once.
ECO-FRIENDLY ASPECTS FLEXIBLE PACKAGING COMPANIES
SHOULD CONSIDER
Packaging, nowadays, is printed with information
mandatory by law and the symbols used have increased. People are making most of
their purchasing decisions based on the brand’s packaging choice. Prefer
selling your products with a sustainability message that is understandable,
easy to notice, and clear. When it comes to packaging design, sustainability
should be communicated with rough paper designs with green designs and other
earth tones and eco-symbols. With the numerous sustainable options increasing
brands need to think about interesting ways to stand out and communicate their
sustainable values. Finally, the essential thing for the brand to communicate
on the packaging is recycling and that they are environment-conscious.
Now that we have covered major three ways to stir
sustainable packaging for your products, consult the best and trusted flexible packaging
companies and get started.
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