Unravel Ways to Improve Your Brand Experience

Do you prefer your products to be packaged in shiny, glossy packaging? Or are you thinking of bland brown boxes? Anyway, we know that you desire to have compelling packaging – a look that leaves a lasting impression. In simple words, the flimsy look that you call ‘packaging’ can be the cause of lower consumer retention. Understanding what your customer wants is the key to improving the overall brand experience. Brands who wish to make a mark in 2023 or stand out among the crowd must acknowledge the connection. Understand your customers to deliver what they desire. Connected packaging comes bearing myriad benefits, one of which is to help businesses convey information to their audience and improve engagement.

Listed below are beneficial ways to improve your brand experience via flexible packaging solutions:

Convey Your Brand Story

The retail landscape is crowded and businesses are under pressure to come up with creative ways to reach their audience while standing out from their competitors. Instead of relying on static messaging like product-relevant facts, statistics and customer testimonials – brands use storytelling elements to evoke their consumer’s emotions, enabling them to engage with the brand via a relatable connection. Brands leverage connected packaging as a marketing tool to share their story with customers. Embedding scannable codes into product packaging designs will help businesses share their story via engaging videos or landing pages to capture the audience’s attention.

Craft Augmented Reality Experience

AR technology is gaining popularity as a marketing tool, especially in terms of product packaging. Augmented Reality is a perfect way to improve customer engagement, enabling buyers to interact with digital elements while being present in the store. Higher levels of engagement lead to amazing brand experiences, therefore increasing sales and ROI. You can add watermarks in the packaging design, and businesses can link to a multitude of AR experiences – this includes a call to action or digital games that direct to the online shop. Many packagings feature barcodes to dedicated apps, so customers can scan the product with their smart devices to see digital augmentation. These enable you to improve brand awareness, encourage engagement or entertain the target audience – businesses can have their AR contents tailor-made based on their goals.

Promote Loyalty

More than 83% of our planet’s population owns a smartphone or iPad, which makes sense for brands to digitize their consumer loyalty program. Connected packaging can change the loyalty model – with a single scan, customers will make more purchases to become a loyalty program member. Since digital loyalty programs are easy to activate and use, customers are willing to become members.

Gather Feedback

Nobody has the time to fill out a survey form. Ever since the rise of mobile devices and internet connectivity – brands have digitized their ways to gain customer feedback. It is a more efficient method and has witnessed better response rates than traditional paper surveys. Digital feedback ways enable customers to take the survey from the convenience of their smartphone – reducing any effort required from their end. By adding dynamic QR codes to your product packaging, businesses can optimize the customer feedback channel, directing customers to online and mobile-first feedback forms. The usage of QR codes brings businesses insight into customer behavior, helping them learn how many customers scanned the code, their location and how satisfied they are with the product.

Drive Social Engagement

With more than 4.8 billion users globally, social media is a major channel for customer engagement. Unlike conventional customers, social media is free and extremely influential. As customers become more connected, businesses must transform their approach, viewing packaging as a valuable owned media channel used for driving social media engagement. Scannable codes are a perfect way to savor connected packaging to gather customers to engage with your brand on social media. A scan can redirect to a business’s social media channels – where customers can navigate themselves to a brand’s social media profiles.

ENDNOTE

You could be a brand looking forward to sustainable packaging for food, a medical/pharmaceutical company promoting wellness or just a logistics firm planning to invest in shrink films – connect with the best private packaging companies.

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