Flexible Packaging Solutions Are Taking Over The Industry, Know How.


There is a breakthrough going on right now in the world of product packaging as more and more packagers are moving from standard rigid materials such as paperboard and molded plastic to flexible materials such as bags and pouches. Moving down just about any aisle at your local grocery store, you’ll find it crowded with a variety of package structures. Boxes of cereal, bags of chips, pouches of granola, jars of peanut butter and whatnot. The sea of thousands of products brings a huge challenge for manufacturers of how to make their products stand out from others. These traditional packaging structures are what we have known and what is expected from certain products.

Flexible packaging is all about using plastic materials, so why is the flexible packaging market on such an upswing?

A lot of it has to do with the plastic material used to create this packaging and the benefits that packaging companies, retailers and consumers are experiencing from it.

Here we have listed how flexible packaging has brought a massive shift in packaging culture.

1. Convenience- The biggest reason behind the shift to flexible packaging is the demands of retailers & consumers. Consumers like it because it is convenient, reusable and very easy to be packed and stored away. Retailers favor it as they occupy less shelf space in any store plus the packaging is attractive, bringing in a lot of sales.

2. Cost-effective- Another benefit of flexible packaging is the cost savings associated with designing packages from plastic, compared to other materials. In general, a flexible film can be customized to the specific size of your product, no need to use more materials than necessary. 

3. Versatile designs- Flexible packaging allows high-quality and high-impact graphics in 360-degree branding that delivers bright and attractive designs, all of which play a part in enhancing the brand image. Versatility in designs has allowed flexible packaging companies to stand out in crowded markets by capturing consumer attention. 

4. Extended shelf life- Plastic pollution has gotten a lot of negative attention, plastic packaging for food can help the environment by cutting down on food waste. Also, one of the greatest benefits of flexible packaging is being recyclable, making it an eco-friendly choice for consumers. 

Whether you are an early adopter of flexible packaging or considering a shift for your brand, it is obvious that flexible packaging is the future. If you are looking for any packaging solutions, partnering with Field Packaging Solutions, a firm holding 75 years of expertise in packaging, will make it possible for your brand to be sustainable, creative and durable.


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