How Product Packaging Affects your Marketing Strategy?

 Product packaging plays a more crucial role in consumer decisions than you might think. A product’s packaging communicates several things, from what the product can do for your customers to your company’s values and mission. Many businesses would argue that the packaging is as important as the product itself because it’s a crucial marketing and communication tool for them. Product packaging is an important marketing tool and it adds to the consumer’s experience and can be the thing that convinces them to buy that particular product.

Here we have listed a few ways in which product packaging is important to your marketing strategy.

1. Function

At the lowest level, the packaging holds the product and protects it from damage. Always remember to think about the structural design of the packaging and the durability of the material you are using. You need to ensure it will protect the goods and stay intact throughout their journey until they are finally opened. 

2. Promotion

Product packaging is considered a medium you can use to communicate and promote your brand. A product packaging should include your logo, tagline or mascot if applicable, and brand colors and typography. Branded products are necessary for product uniformity and to make sure that the design and information are the same as that promoted in other advertising efforts for the product.

3. Attracts Buyers

For products sold in stores, the packaging is the main aspect that will attract buyers to your product. Getting buyers to notice your product on a shelf and pick it up to learn more is the first step in getting that individual to purchase the product. You will therefore need to conduct thorough research on what colors, images, designs and other packaging elements will attract your target customers. You also need to know the types of products that will be sold around you in that aisle or stay updated on your competitor’s products. What designs do their products have? What efforts can you put in to make your product stand out more than that of theirs?

4. Facilitates Purchasing Decisions

Along with luring buyers to your product, packaging will help them make a precise purchasing decision. The customer will probably have less information, if any, on your product when they find it on the shelf. They are unlikely to conduct research online in the store so the information on the product packaging is all that will help them make a purchase decision. While sending your product for packaging manufacturing, make sure that your packaging includes the following information as applicable:

·        Ingredients

·        Nutritional information

·        Instructions on use

·        Product description

·        Product benefits

Make sure this information is easy to understand, concise and readable. Consumers do not want to spend hours making a purchase decision while in-store. Make it very clear and crisp what your product is, how it will help them and why your product is the best in the market.

5. Differentiation

Well-designed, eye-catching product packaging is a good way to make your product stand out on the shelves and make it different from its counterparts. A brand like “Lay’s” has a different color packaging for each of their flavor and due to this, a consumer will easily recognize it on the shelves. One-third of consumers make purchasing decisions based on the packaging itself. Your packaging, therefore, needs to look different (and better!) than your competitors. For various products, packaging will probably be the only thing that influences a decision to buy.

 

As you can see, your product packaging is so much more than just something that holds your product. It should be seen as a major part of your marketing strategy and if you think your product packaging needs an update or you would like help with creating packaging for a new product line, Field Packaging Solutions, one of the most eminent private packaging companies, can offer you services to create packaging that perfectly promotes your brand and the product being sold.

 

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