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Why Shipping Labels are Important

  Every package or shipment requires a shipping label but what exactly is a shipping label and how does it work? Shipping labels are important to inbound and outbound logistics as they are the identifiers of tracking information that ensures packages are shipped and delivered to the right customer and location. When they are incorrectly created or affixed to a package, it can cause multiple issues such as shipping delays and lost packages and a ll of this can lead to irate customers. Customers also must refer to shipping labels when tracking their orders or in some cases, when making returns. In brief, the shipping label is the most important part of the packaging process. Without this, packages can go off the rails in more ways than one. Many third-party logistics companies opt for pre-labeling for package pickup, although UPS offers you the option to schedule a pickup without labels. However, when working in a warehouse, the longer a package moves without an identifying labe...

Questions to Ask your Flexible Packaging Supplier

Are you planning to hire the right flexible packaging supplier for your business requirements? Have you found potential packaging suppliers but aren’t sure about the right fit for your brand? Well, any brand looking forward to hiring a flexible packaging solution provider, start a conversation with a potential supplier with certain questions to understand their services. Unlike rigid conventional packaging methods, flexible packaging has more benefits, when it comes to the way, how, and what you are packaging. While rigid packaging tends to be a bit stronger offering protection to your goods, they are heavier in weight and make it difficult for the owners to deal with the shipment. With so many advantages, aesthetics, and shipment benefits, more and more businesses are switching to flexible packaging manufacturers. This post is created to help you find the best and most trusted company that offers high-end  packaging solutions   at the best price. HOW THEIR SOLUTIONS CAN FIT W...

How to Choose a Quality Thermal Printer?

There is a wide range of thermal label printers on the market and they all seem to do exactly the same thing. However, the search for a quality label printer is not so simple. Believe it or not, all thermal label printers are not created using similar technology. It’s not easy to find what is right for you and what is not. Label printers are rising in both use and value within industrial work environments. These label printers are capable of producing easy-to-use labels that adhere to almost any type of surface to help spread awareness regarding safety & hazards. There are various differences between thermal label printers that can either benefit or obstruct label printing endeavors. In order to find a thermal label printer that will deliver all the needed benefits, we have created a list of the top qualities of a printer. 1.      Printing capability over Industrial Strength Vinyl Tape:  Every printer is slightly different from the other; however, a qua...

How Product Packaging Affects your Marketing Strategy?

  Product packaging plays a more crucial role in consumer decisions than you might think. A product’s packaging communicates several things, from what the product can do for your customers to your company’s values and mission. Many businesses would argue that the packaging is as important as the product itself because it’s a crucial marketing and communication tool for them. Product packaging is an important marketing tool and it adds to the consumer’s experience and can be the thing that convinces them to buy that particular product. Here we have listed a few ways in which product packaging is important to your marketing strategy. 1. Function At the lowest level, the packaging holds the product and protects it from damage. Always remember to think about the structural design of the packaging and the durability of the material you are using. You need to ensure it will protect the goods and stay intact throughout their journey until they are finally opened.  2. Promotio...

The Process of Thermal Printing

  Thermal printers offer convenience in printing labels, receipts and bar codes quickly and cost-effectively in a set location or on the move. A thermal printer is a type of printer that uses a heated thermal printhead rather than ink, pressed against a medium to produce black text or images.  The heated printhead either activates special chemically treated paper (called thermal paper) or transfers solid ink from a ribbon and bonds it to the paper, tape or ribbon, depending on the type of thermal printer. These printers are most commonly used in producing labels, receipts, barcodes, ID badges and many more applications across a vast number of industries.   Types of Thermal Printing As mentioned, thermal printing consists of two categories - direct thermal and thermal transfer. Direct thermal printing uses a special heat-sensitive thermal paper, while thermal transfer printing uses a heat-sensitive ribbon and is generally the go-to option for extra durability. T...

All About Flexible Packaging Solutions

  Flexible packaging is a type of packaging through the use of non-rigid materials, which is a highly economical and customizable option. It is a relatively new means of packaging introduced in the market and has grown popular due to its high efficiency and cost-effective nature. The flexible packaging method uses a variety of flexible materials, including foil, plastic and paper to create pouches, bags, mailers and other pliable product containers. These packages are particularly useful in industries that require versatile packagings, such as the food & beverage, personal care and pharmaceutical industries.   Benefits of Flexible Packaging Enhanced Production Efficiency Flexible packaging uses less base material than traditional rigid packaging, and the easy formability of flexible materials decreases production time and reduces energy consumption, making it a viable choice for packaging. Sustainability Flexible packaging requires less energy and resources tha...

Most Common Application of Thermal Transfer Labels

What’s so unique about labels? If you’re imagining a standard four-color, one-sided, square-cut label, there’s so much one can do to make it both appealing and functional to a consumer. But what you’re likely not thinking of, is the variety of customization, easy-to-use label types that are gaining popularity within a variety of segments; including food & beverage and consumer products. For some products like chips and soda etc., labels form a part of the packaging where information is printed right on the package. Whereas some products like shoes have labels imprinted directly on the product. Some even see additional label tags attached to the product which are not counted as a part of the product or packaging per se.    Thermal transfer labels   are the top choice when it comes to printing variable information on demand. These labels typically offer greater durability than sheet-style inkjet or laser labels. They are cost-efficient and produced with a reliable, ...